StrawberryFrog is the world’s first Movement Marketing, Advertising and Design company based in NYC. 

We’ve developed and launched more purpose driven brands through Movements, and we aren’t stopping anytime soon.  


SF in the News


How to turn Pampers into a modern movement for Baby Development, relevant for a new generation of parents.

view case study

BBCX05622113_kid_on_slide_RGB_AP copy.jpg

How to disrupt the wellness category and build growth fast with the “Let’s Tingle” movement.

view case study


The nostalgia movement that reignited a passion for Reebok globally.

view case study


How to ignite a mass movement among Gen-Z with Coca Cola's Peace Tea brand.


view case study


How StrawberryFrog ignited a movement for New Balance to launch breakthrough products. 


view case study


How to transform LG into a modern global brand through a movement, design & advertising. 


view case study

LG TV.png

How to build the onUp movement into an army of 3.8 Million participants, and achieve extraordinary results for a top ten bank. 

view case study

SunTrust_End no Logo.png

How to reinvent and grow one of America's most famous brands,
with a movement against the patriarchy and for equality.

view case study


How a movement for 'Championism' made Heineken the world's most successful sports sponsorship. Heineken UEFA Champion's League.

view case study


How the 'Hello Tomorrow' movement propelled the Dubai-based airline to become the world's most admired. 

view case study


How a movement led to a billion dollar beauty brand.

view case study


How to win Cannes Gold by creating a movement to wake up America to the death and destruction caused by accidental opioid addiction.

view case study


How to launch a healthy dog food brand, and build a massive following.

view case study


How a movement launched one of the world's most human cities.

view case study

Sabra logo2.png

How the Sabra Hummus movement built a 60% market share from scratch against the incumbents Nestle Tribe and Kraft Athenos, both of which dominated with over 30% share.

view case study

Screen Shot 2018-09-12 at 4.34.01 PM.png


Talent and global mindset beats a massive factory any day.

Our team is globally experienced, having worked with the world's most iconic brands. The combined expertise is second to none.

  Scott Goodson,  Founder & CEO

Scott Goodson, Founder & CEO

  Karin Drakenberg,  Executive VP, Operations

Karin Drakenberg, Executive VP, Operations

  Ashley Connors,  Strategy Director

Ashley Connors, Strategy Director

  Tyler DeAngelo, Executive  Creative Director

Tyler DeAngelo, Executive Creative Director

  Elizabeth Scordato,  Director of Project Management

Elizabeth Scordato, Director of Project Management

  Jon Ziedner,  Finance Director

Jon Ziedner, Finance Director

  Shana Bellot,  Client Service Director

Shana Bellot, Client Service Director

  Juliana Ossa,  Design Director