the cultural movement agency

Welcome to the cultural movement firm.


what is a cultural movement?


How to achieve extraordinary results in the fortunes of a leading bank. 

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How to help a Dubai-based airline become the world's favorite.

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How to create from scratch a billion dollar beauty brand.

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How to win Cannes Gold by creating a movement to wake up America to the death and destruction caused by accidental opioid addiction.

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How to launch a healthy dog food brand, and build a massive following.

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How to launch one of the world's most human cities.

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How to launch a new brand of hummus against Tribe (Nestle) and Athenos (Kraft)
with 30% share each, and in the process build 65% market share.

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How to reinvent one of America's most famous brands,
and make it relevant to a new generation globally.

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How to grow the most important brand for mom's and dad's into a
massive global movement over 5 years.

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How Heineken did one of the world's most successful sports sponsorships.
Heineken UEFA Champion's League.

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Frogs. Talent and global mindset beats a massive factory any day. Our team is globally experienced, having worked with the world's most iconic brands. The combined expertise is second to none.


Scott Goodson
Founder & CEO

Author of “Uprising: How to Build A Brand And Change The World By Sparking Cultural Movements”. Scott founded StrawberryFrog in 1999 and brought Movement Marketing to the world. His groundbreaking ideas and nimble agency quickly gained the attention of the marketing world with award-winning movement campaigns and innovative comms for some of the world's most iconic global brands such as Emirates Airline, Google, PepsiCo, P&G, Dubai South, Credit Suisse, SunTrust Bank, Olympic Movement, Daimler Benz, LG, Morgan Stanley, Heineken, Jim Beam and Mahindra.

Karin Drakenberg
Executive VP, operations

Co-Founder of StrawberryFrog, Karin started her career working for Nike in Sweden, in one of the country's most respected agencies. She has worked globally for over 20 years, helping to lead the agency and build a thriving culture. Her personality can be felt in the walls of the agency where she has constantly reminded us that the world needs people with big ideas and big hearts.

Christine Piper
Client Service Director

One of the sharpest account management minds in the industry, Christine grew up working for one of the most respected agencies in San Francisco. Thereafter, she decided to join StrawberryFrog. Since being at the agency she has set the pace of change and established a process and framework upon which a wide variety of clients can enjoy a customized approach to their business. Her account management team has global experience, and can steward clients across the US and the globe.

Ashley Connors
Strategy Director

Ashley is a people person. Her approach to strategy is making the complex simple, and thinking of people as people, never as “consumers.” That's been her guiding force through a noteworthy career that brought her to StrawberryFrog from top agencies. She’s worked on some of the world's most iconic brands, and led award winning cultural campaigns for TRUTH campaign, New Balance, Under Armour, Progressive Insurance, JCPenney, Kraft Foods, Jack Daniels, Capital One and Applegate to name a few. Ashley is curious by nature and always searching for new ways to build meaningful connections between people and brands. She believes in leaving everything better than she found it, and is inspired by driven, happy people who use their brains, bodies and hearts to make this world a better place

Tyler DeAngelo
Executive Creative Director

Tyler has created world-class work for 15 years including many “first-ever” campaigns. In a leadership role, he has helped launch Intel’s global advertising and branding campaign, as well as led creative development on Verizon. His distinct approach has produced work that is entertaining and effective – without looking or feeling like advertising, inspiring consumers and employees alike. Tyler’s work has been featured in major news, like New York Times, and named one of the top creatives by CMYK magazine. Work developed directly by Tyler or under his creative leadership has been recognized in almost every industry award show.

Elizabeth Scordato
Director Project Manangement

Elizabeth - or Liz as we like to call her - has over 10 years of agency experience. Prior to joining StrawberryFrog in 2010, her career focus was on digital and email marketing - in addition to traditional advertising. She has worked on brands like Unilever, Guardian Life Insurance, Cola-Cola, Starwood, Microsoft and Gucci. She led the Orexo pharmaceutical account, which picked up a Gold Lion in Cannes. Liz has played an integral role in launching 360 campaigns with a heavy focus on digital creative and production.

David Orton
Design Director

A 10-year veteran at StrawberryFrog, David manages the overall visual design direction for the agency. He specializes in creating work that is authentic and elevates brands across both print and digital platforms. His experience ranges across finance, technology, entertainment, fashion and food brands. He recently created the new brand identity and look & feel for Dubai South. David also developed the global master-brand identity and advertising for LG Electronics, as well as the new graphic identity and visual look for SunTrust Bank - one of America’s fastest growing banks. Other clients include Emirates Airline, Downtown Dubai, Morgan Stanley and Blackberry.