COVID-19: Truist here to help with “Truist Cares”.
This stunning new TV campaign demonstrates corporate purpose in the time of coronavirus. Truist, the 6th largest financial institution in the nation, borne from the merger of BB&T and SunTrust, is purpose based: Inspiring and building better lives and communities. The coronavirus crisis is affecting millions of people, and having a devastating impact on communities across the nation. Carrying the line: “while we may be apart for now, we’ll get through this—together,” the powerful ad reminds us all that this crisis is an opportunity to make an indelible mark with human support, empathy, and purpose. The 60-second film honors the resilience of so many people as the country faces the novel coronavirus (COVID-19) outbreak.
We created a film to help BB&T and SunTrust unveil their new combined company name “Truist” to the world.