P&G’s biggest brand was being disrupted by competition and house brands. Their customers were being intercepted digitally at every turn. P&G appointed StrawberryFrog to help them think like a 21st century marketer.
Our solution was a digital movement strategy that helped reinvent the customer journey for Pampers across all digital and social programs. Research showed we had to capture new moms at conception. Applying this knowledge transformed Pampers from a one dimensional diaper brand to a fully immersive partner to the modern American parent. We created a sustainable growth strategy and movement platform to revitalize a hasbeen diaper name to become the fastest growing modern diaper brand with new moms and dads loving their total, entrepreneurial experience.