Northwell Health launched a :30 offering heartfelt gratitude to the frontline healthcare professionals who are tirelessly responding to the COVID-19 outbreak.
Premiering on all New York regional TV stations, the spot from agency StrawberryFrog features New York’s frontline health care heroes as Freja The Dragon’s original song “Give You All My Love” plays in the background. The commercial is part of Northwell’s larger “Information is Healthy, Fear is Not” campaign, which first appeared as a full-page ad in The New York Times in mid-March, followed by a PSA launched on March 23 featuring narration by actor and New York native Ray Romano, which shared a message of hope and inspiration for New Yorkers.
“As New Yorkers and others across the globe deal with stress, anxiety and fear, we wanted to express the gratitude that all of us have for our healthcare heroes who are working tirelessly to fight the virus head on and care for our loved ones,” said Ramon Soto, chief marketing officer of Northwell Health, NY State’s largest healthcare provider.
“My song is inspired by the courage, bravery and resilience of so many Northwell heroes and all health care workers across New York and the globe, who are fighting tirelessly to save lives,” said international acclaimed singer/songwriter, Freja The Dragon. “It is with my deepest love and appreciation that I dedicate ‘Give You All My Love’ to them.”
“We were honored to partner with Northwell Health during this time of uncertainty to develop clear communications through this larger campaign and to thank the incredible #HealthCareHeroes at Northwell and across the United States and the world,” said Scott Goodson, StrawberryFrog CEO.
Client Northwell Health Agency StrawberryFrog Scott Goodson, CEO; Josh Greenspan, executive creative director; James Rogala, group creative director; Venessa Merrin, executive producer; Liz Grover, project manager. MusicOriginal Song “Give You All My Love” by Freja the Dragon EditorialWhitehouse Post Adam Marshall, editor; Katie Covino, Paul Chung, assistant editors; Melanie Klein, head of production; Caitlin Grady, EP VFX/Post Carbon Chris Wiseman, Flame artist; Andrew Santanastaso, Flame assistant; Melissa Fornabaio, producer; Aubrey Woodiwiss, colorist; Ashlee Kalinowski, color producer; Bree Brackett, color assist.
By Robert Goldrich