In April, Northwell launched this campaign as the coronavirus started surge in New York. It features New York’s front line healthcare heroes as Freja The Dragon’s original song “Give You All My Love” plays in the background.
“As New Yorkers and others across the globe deal with stress, anxiety, and fear, we wanted to express the gratitude that all of us have for our health care heroes who are working tirelessly to fight the virus head on and care for our loved ones,” said Ramon Soto, chief marketing officer of Northwell Health.
“My song is inspired by the courage, bravery, and resilience of so many Northwell heroes and all health care workers across New York and the globe, who are fighting tirelessly to save lives,” says international acclaimed singer/songwriter, Freja The Dragon. “It is with my deepest love and appreciation that I dedicate ‘Give You All My Love’ to them.”
On March 23, Northwell introduced a powerful new TV commercial developed by StrawberryFrog into the marketplace, as part of a broader “Information is Healthy, Fear is Not” campaign. The commercial seeks to reassure New Yorkers that we will heal together, and drives viewers to useful information about COVID-19 on our website. Voiced by Ray Romano, life long New Yorker who lends his voice in support of the message to stay optimistic, get educated and follow government guidance regarding dealing with coronavirus. Mr. Romano received no renumeration.