Kicking the year off with some fitness fun, this advertising for Crunch Fitness show us that you don’t have to be so serious while on the road to becoming fit as a fiddle.

With around 1.3mm members and over 300 locations the world-over, Crunch continues to empower those that want the workout without the pretentious side effects – while still enjoying the outstanding facilities, classes, and team members.

No matter your shape, size, age, race, gender or fitness level… No Judgments.

In “I Bet I Can” we see our hero exercising power over his workout buddy without lifting a finger. This man’s incredible cookie duster gives new meaning to flexing one’s muscles.

“5 More Minutes” is a mouthful of awesome. The workout that is. Add some song to this dance and you’ll be innie for another 5 minutes as well.