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Movement > Advertising
At StrawberryFrog, we believe that there is tremendous and largely untapped potential in developing, and moreover activating your brand purpose through Movement Marketing. Our goal with our strategy and movement campaigns is to galvanize your consumers and customers. If only they can be recruited to be part of your movement, they can drive positive change and buy your product/service.
Movement Marketing is a better, smarter approach to advertising, based on cultural ideas on the rise and breakout creativity.
For over 20 years, we’ve radically grown the world’s most iconic brands, below are a few cases.
suntrust
How to activate a brand purpose and ignite the onUp movement to change the culture of the bank and habits of employees and in the process galvanize millions of customers.
united way
How to reimagine one of the most important community organizations in the country.
nature’s variety
How to launch a healthy dog food brand and build a massive following.
northwell
How to design a purpose for one of the largest Health Services brands and activate it with a Movement.
truist
How to launch and build a new major financial purpose brand with powerful storytelling and advertising.
orexo
How to win Cannes Gold by creating a movement that woke up Americans to the death and destruction caused by accidental opioid addiction.
lifebridge health
How to launch a movement for one of the most visionary healthcare networks.
jim beam
How to reinvent and grow one of America’s most famous brands with a movement against the patriarchy and for equality.
reebok
How to reignite old passions with a global movement for nostalgia and classic footwear.
emirates
How to propel the Dubai-based airline to become the world’s most admired with the “Hello Tomorrow” movement.