At StrawberryFrog we invented Movement Marketing. Since our start helping to launch the Smart Car, we’ve proven that Movement Strategy and Movement Marketing grow brands and companies faster, better than traditional advertising campaigns. A sustained brand movement delivers a greater return than one-off “acts.” And with traditional advertising being obsolete, Movement can move passions, to move people to move product.
StrawberryFrog is the world’s first Movement Marketing company focused exclusively on making movements. Over the years we’ve learned a few valuable lessons across all categories. We start by defining the purpose, the enemy, what we are for, our audience and by the end, we have a movement on our hands that creates energy and grows business: Sabra Hummus went from less than 10% into the 65% share beating market leaders Nestle and Kraft. We helped Emirates Airline become the world’s greatest airline. We revitalized Jim Beam now with 70% of its current drinkers under the age of 44. And Pampers is a growing, modern, relevant brand to a new generation of parents.
Combining our movement communications expertise, storytelling, and creativity with the latest research in the science of behavioral change, we have created a truly original and innovative process for scaling up those behaviors and attitudes that will allow your organization to succeed in a fast-changing world: Movement Outside.