Movement > Advertising
At StrawberryFrog, we believe that there is tremendous and largely untapped potential in developing, and moreover activating your brand purpose through Movement Marketing. Our goal with our strategy and movement campaigns is to galvanize your consumers and customers. If only they can be recruited to be part of your movement, they can drive positive change and buy your product/service.
Movement Marketing is a better, smarter approach to advertising, based on cultural ideas on the rise and breakout creativity.
For over 20 years, we’ve radically grown the world’s most iconic brands, below are a few cases.
How to launch and build the largest financial brand, from the merger of BB&T and SunTrust, by activating purpose and inspiring communities across America.
How to activate a brand purpose and ignite the onUp movement to change the culture of the bank and habits of employees and in the process galvanize millions of customers.
How to build the leading challenger brand in the spirits category by activating purpose.
How to reimagine one of the most important community organizations in the country.
How to design a purpose for one of the largest Health Services brands and activate it with a Movement.
How to win Cannes Gold by creating a movement that woke up Americans to the death and destruction caused by accidental opioid addiction.
How to launch a movement for one of the most visionary healthcare networks.
How to reinvent and grow one of America’s most famous brands with a movement against the patriarchy and for equality.
How to reignite old passions with a global movement for nostalgia and classic footwear.