Transforming a company needs a Movement Inside, not a top-down mandate. At StrawberryFrog, we believe that the most significant change comes from applying the principles of movements to mobilize your employees to change habits, mindsets, and performance.
For 20 years we’ve helped leaders change their organizations to become more innovative. Innovation demands new behaviors from leaders and employees that are the opposite of the corporate culture, which is focused on operational excellence and efficiency. With our Movement process, a company leader can achieve passion, optimism, trust, conviction, and creativity through Movement Inside.
Within organizations and companies, we design and steward movements to change behavior and mindsets while fostering trust and participation among employees: Movement Inside.
The Mahindra Group, the most powerful Indian multinational conglomerate with international reach, sought to drive innovation and customer-focus through all leadership and employees. Together, StrawberryFrog defined the purpose of the company, and ignited it through a Movement Inside with the motto “RISE” which stands for: Use your ingenuity. Accept no limits. To drive positive change.
We devised their Movement Inside to help the global leadership based in Atlanta ignite a movement around its new strategy for the hydration division’s country leaders and brand managers.
StrawberryFrog developed and launched a multi-year Movement Inside for this fast expanding global airline to establish one powerful culture for its vast multilingual, multicultural workforce that comes from all corners of the globe.
StrawberryFrog was tasked by one of the largest hospital groups in the United States to lead a Movement Inside to establish its new company culture as “Care Bravely.” The goal was to activate the concept in a way that galvanized all teammates and generated trust, motivation and creativity across the organization.
StrawberryFrog was appointed by Google’s leadership to help define and then establish its culture among its employees.