The Make History campaign for Jim Beam was developed and created by StrawberryFrog, the world’s first movement marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for equality.

The fresh and fragrant campaign featured Mila Kunis, and captured the feelings associated with the brand’s idea of going forth and making history with a lot of attitude. Case in point, the headline: Once upon a hell of a time.