StrawberryFrog was asked by National Bank of Abu Dhabi (NBAD) and First Gulf Bank (FGB) to develop a new name. We came up with First Abu Dhabi Bank or FAB for short. Then we created the logo, brand vision, purpose, and brand movement “Grow Stronger.”
We devised the look and feel of the movement marketing campaign to explain why this merger happened (to Grow Stronger) transform, focus, and bring together employees from both firms behind one big new idea that would inspire them to grow stronger too. As well as the campaign to launch the new brand and movement to the world inspiring the customers of FAB to “Grow Stronger.”
