StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City of You”; and FAB with “Grow Stronger.”

The marketing agency was asked by EMAAR to create and develop all the branding, communications, and advertising to launch and build Downtown Dubai. Under the creative direction of Scott Goodson, the teams at StrawberryFrog and Swedish photographer Mikael Jansson developed the following digital, print and outdoor campaign for Downtown Dubai.

Below are some of the assets of this global campaign introducing the brand motto: “Centre of Now” which ran in Dubai, MENA and globally to brand and advertise Downtown Dubai as the flagship mega-development by Emaar Properties. At its heart is Burj Khalifa, the world’s tallest building, The Dubai Mall, The Address Hotels and many more experiences.