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Shift Your Organization from Panic to Purpose

The coronavirus pandemic has brought the global economy to its knees in a matter of weeks. With stock markets tanking, revenues falling off a cliff, and sheer terror at the prospect of what’s around the corner, it’s easy for brands to slide into panic mode: frozen...

What Is Your Brand Against? From Harvard Business Review

What Is Your Brand Against? From Harvard Business Review

FROM THE HBR: Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.”...

Jim Beam Make History Advertising by StrawberryFrog

Jim Beam Make History Advertising by StrawberryFrog

The Make History campaign for Jim Beam was developed and created by StrawberryFrog, the world’s first movement marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for...

Downtown Dubai Branding Created by StrawberryFrog New York

Downtown Dubai Branding Created by StrawberryFrog New York

StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City...

How to Redefine Impulse Purchases Like Candy, Gum and Refreshments

How to Redefine Impulse Purchases Like Candy, Gum and Refreshments

Impulse buying is down big time in the US. As more of us buy online, another industry being taken to the mat is the candy and gum sector; cornerstones of the impulse purchase. Thirty percent of online grocery spending in the U.S. is now done through Amazon, according...

Movement Marketing: 4 Strategies For Sparking A Brand Movement

Movement Marketing: 4 Strategies For Sparking A Brand Movement

Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market share but...

4 Ways to Improve Your Content Marketing

4 Ways to Improve Your Content Marketing

Read this wonderful article by Frank Cespedes and Russ Heddleston from the Harvard Business Review. So on point on how you should think about content. As the leaders of BlueberryContent rightfully conclude: You have under 3 minutes to make an impression, and there is...

Heist CEO: ‘We’re building the Nike of underwear’

Heist CEO: ‘We’re building the Nike of underwear’

How to become a challenger brand in the age of disruption? The world’s best challenger brand thinker is Adam Morgan of UK based Eat Big Fish. He’s not only a visionary marketing mind, he’s also a good friend. In his company’s recent article, underwear is put under the...


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