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For startups, especially e-commerce companies, or brand innovations, branding is everything. StrawberryFrog, a top branding design and advertising agency in New York City, knows the ins and outs of modern branding. A brand motto or slogan, an ad, even the design of...

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark, usually helped by a creative marketing agency....

We’re living in a time of movements — you just have to pick up a newspaper to know that. Depending on what day it is, you’re apt to find front-page stories of women taking to the streets in Washington, the Red Shirt teachers movement, TimesUp movement, #metoo,...