Movement Marketing: An Introduction
StrawberryFrog is the world’s first Movement Marketing company. We have developed a proprietary approach through 20 years of hands on work to devise and incite Movement Marketing for business growth. A brand can identify, crystallize, curate or sponsor a mass...
No Judgment for 2019
Kicking the year off with some fitness fun, this advertising for Crunch Fitness show us that you don’t have to be so serious while on the road to becoming fit as a fiddle. With around 1.3mm members and over 300 locations the world-over, Crunch continues to empower...
No One Cares About Your Brand
No One Cares About Your Brand. It is not loved. It is not important. It is not invited to anywhere but to your company picnic. That is unless you can make the brand relevant to people’s lives. To the way they understand things. If your brand speaks in a voice that...
Changing Company Culture Requires a Movement, Not a Mandate
Since 1999, we’ve proven at StrawberryFrog, that the most significant change often comes through societal movements, so we apply those principles to mobilize your associates and institutionalize new behaviors. Since 1999, we have been designing Movement Inside...
Anand Mahindra’s Clever Brand Movement for Coping with Hellacious Change
The most powerful Indian brand taps StrawberryFrog to design brand-fueled Movement Marketing that may, momentarily, inspire you to join in and Rise amidst the challenges of modern life. It’s one of the great pleasures of life. But the act of innovating and creation...
What Is Your Brand Against? From Harvard Business Review
FROM THE HBR: Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.”...
Jim Beam Make History Advertising by StrawberryFrog
The Make History campaign for Jim Beam was developed and created by StrawberryFrog, the world’s first movement marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for...
Downtown Dubai Branding Created by StrawberryFrog New York
StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City...
How to Redefine Impulse Purchases Like Candy, Gum and Refreshments
Impulse buying is down big time in the US. As more of us buy online, another industry being taken to the mat is the candy and gum sector; cornerstones of the impulse purchase. Thirty percent of online grocery spending in the U.S. is now done through Amazon, according...