Changing Company Culture Requires a Movement, Not a Mandate
Since 1999, we’ve proven at StrawberryFrog, that the most significant change often comes through societal movements, so we apply those principles to mobilize your associates and institutionalize new behaviors. Since 1999, we have been designing Movement Inside...
Anand Mahindra’s Clever Brand Movement for Coping with Hellacious Change
The most powerful Indian brand taps StrawberryFrog to design brand-fueled Movement Marketing that may, momentarily, inspire you to join in and Rise amidst the challenges of modern life. It’s one of the great pleasures of life. But the act of innovating and creation...
What Is Your Brand Against? From Harvard Business Review
FROM THE HBR: Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.”...
Jim Beam Make History Advertising by StrawberryFrog
The Make History campaign for Jim Beam was developed and created by StrawberryFrog, the world’s first movement marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for...
Downtown Dubai Branding Created by StrawberryFrog New York
StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City...
How to Redefine Impulse Purchases Like Candy, Gum and Refreshments
Impulse buying is down big time in the US. As more of us buy online, another industry being taken to the mat is the candy and gum sector; cornerstones of the impulse purchase. Thirty percent of online grocery spending in the U.S. is now done through Amazon, according...
Movement Marketing: 4 Strategies For Sparking A Brand Movement
Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market share but...
Brand’s Position on a Social Issue Can Drive Purchase Intent as Much as Product Features
In the Harvard Business Review, Scott Goodson founder of StrawberryFrog argued that companies and brands adopting traditional branding and positioning will pale in effectiveness against brands that take a stand for social issues in the form of a brand-fueled marketing...
Bucharest Looks Like a City From The Past. Actually it’s the City of the Future.
The past three days I’ve been in Bucharest, Romania. I’ve been a guest of the City as well as a keynote speaker at the 2018 Global IAA conference alongside top dignitaries from Google HQ’s Cecelia Wogan-Silva, from Facebook, plus Tim Kobe, founder of 8 Inc, Antje...