Blog

The Make History campaign for Jim Beam was developed and created by StrawberryFrog, a movement-marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for equality. The fresh...

StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City...

Impulse buying is down big time in the US. As more of us buy online, another industry being taken to the mat is the candy and gum sector; cornerstones of the impulse purchase. Thirty percent of online grocery spending in the U.S. is now done through Amazon, according...

Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market share but...

In the Harvard Business Review, Scott Goodson founder of StrawberryFrog argued that companies and brands adopting traditional branding and positioning will pale in effectiveness against brands that take a stand for social issues in the form of a brand-fueled marketing...

Dispatch from Romania by Scott Goodson, StrawberryFrog The past three days I’ve been in Bucharest, Romania. I’ve been a guest of the City as well as a keynote speaker at the 2018 Global IAA conference alongside top dignitaries from Google HQ’s Cecelia Wogan-Silva,...

Read this wonderful article by Frank Cespedes and Russ Heddleston from the Harvard Business Review. So on point on how you should think about content. As the leaders of BlueberryContent rightfully conclude: You have under 3 minutes to make an impression, and there is...

How to become a challenger brand in the age of disruption? The world’s best challenger brand thinker is Adam Morgan of UK based Eat Big Fish. He’s not only a visionary marketing mind, he’s also a good friend. In his company’s recent article, underwear is put under the...

“Brand relevance or customer loyalty,” you ask. Good question. Loyalty marketing as it has been called is being eclipsed by the new era of Movement Marketing. The old way was based on the idea that people will keep buying the same stuff from a company with incentives....

The announcement came in the 1990s – Ericsson of Sweden, working in collaboration with HP, had developed a new wireless innovation that would change the way we share files over mobile telephony. The Swedes developed the technology and the Americans recommended that it...

1. Wieden+Kennedy It is quite amazing and one of the best advertising agencies in the world. This company has been constantly in the top lists for over 30 years. It top-notch clients include Coke, Nike, and P&G (Old Spice). 2. StrawberryFrog Modern, innovative,...

The economy is strong. Companies compete for the best talent, some with the help of a marketing agency or branding design agency and others without. More so today than since the early 2000s according to the Harvard Business Review. Due to new and emerging tools like...

Disruption is coming to every category, including ones which were unmoveable until very recently. Whole Foods under Amazon management is an example of how entrepreneurship can work to bridge the gap for entrenched industries (like food) that sometimes have...

Even now, mere mention of Sabra causes veteran food marketers to stand in awe. For good reason. Eight years ago, the brand held less than 10% of the US hummus market, well behind Nestle’s Tribe and Kraft’s Athenos. By the start of 2015, the brand, which is co-owned by...

Content has become a powerful marketing tool in effective campaigns in 2018 and heading into 2019. This is why our list of the 10 most creative and influential content marketing agencies showcases firms, including our ad agency in New York, that invented content for...