How Does Your Brand Purpose Stand Up?
CEOs and other leaders have increasingly been focused on building brand purpose. Companies such as SY Partners, BCG, and StrawberryFrog are specialized in helping companies define brand purpose. But, until now, there has not been an empirical study of purpose...
How to Lead Through Employee Mental Health Issues During Covid
Rarely has there been a more precarious time for employee mental health than the one we're experiencing in America right now. In just the past few weeks, employees' computer screens and social media accounts have been filled with traumatizing details of the tragic...
Strawberry Frog’s Goodson: It’s Time For Adland To Do A Big Rethink
The COVID-19 pandemic is turning out to be the ultimate disrupter in transforming the advertising and marketing industry, creating the opportunity for StrawberryFrog founder Scott Goodson to rethink previously accepted norms.“How can you do things that you haven't in...
Animated Northwell Health ad shows badass little girl uniting New York amid pandemic
In an animated ad, Northwell Health, New York State’s largest healthcare provider, is looking to inspire and spread optimism by showing how one little girl can make a big difference.The Fearless Leader campaign, created in partnership with StrawberryFrog, includes a...
The Covid Crisis is the Time to Activate Brand Purpose
What do you do when you're running your business and the sky is falling and red ink blossoms across so many income statements? As Covid-19 strides across the globe, it's easy for brands to slide into panic: frozen in place, or chasing frantic measures...
Shift Your Organization from Panic to Purpose
The coronavirus pandemic has brought the global economy to its knees in a matter of weeks. With stock markets tanking, revenues falling off a cliff, and sheer terror at the prospect of what’s around the corner, it’s easy for brands to slide into panic mode: frozen...
Northwell Health launches “Hope Tracker” in the heart of NYC.
As incidence has slowed and the focus on the COVID-19 pandemic shifts to optimism and recovery, Northwell Health announced that it will unveil the Hope Tracker at Madison Square Garden. A digital outdoor mega board, the Hope Tracker will appear on the 7th Avenue...
Northwell Health, StrawberryFrog Give Thanks To Frontline Healthcare Heroes During Coronavirus Crisis
Northwell Health launched a :30 offering heartfelt gratitude to the frontline healthcare professionals who are tirelessly responding to the COVID-19 outbreak.Premiering on all New York regional TV stations, the spot from agency StrawberryFrog features New York’s...
Leading with purpose’: Behind Truist’s Super Bowl advertising campaign
Truist's new campaign targeted Miami residents and sports fans in town for the big game.The merger of SunTrust and BB&T, Truist is working to build brand awareness for the new entity. StrawberryFrog was awarded Best Advertising agency in the US for 2019...