Blog

Purpose-Driven branding. Brand purpose. Or purpose are the same thing. Your brand purpose consists of the central motivating aim of your brand, organization or company—the reason you get up in the morning. Purpose should guide decisions, inspire behavior, shape goals,...

Something significant has changed in our global culture over the past twenty years. Blame it on politics, economic pressures, the energy industry or the opportunists, but, if we are to be honest with ourselves, the fact is that the climate change denier movement has...

The Face magazine, the source of cultural movements for generations of youth in Europe and the cool kids in the America’s and elsewhere, is back. The new incarnation of The Face will first be an Instagram account, live this week, then a website, starting in mid-April....

Everything is changing in the world around you. It’s mind-boggling. Deflating. If you’ve ever felt as though your organization is suffering from poor employee engagement, you’re not alone. The fact is, poor employee engagement is among the number one...

Making a Splash: Company ProfileStrawberryFrog Contagious Magazine Big may be beautiful at the empire building end of the communications business, with clients like HSBC and Samsung upping the consolidation ante, but one company becoming an increasingly famous...

The Movement Strategy Phenomenon If you’ve ever found yourself looking for deeper insights about movement marketing and the movement strategies behind them for your brand, you’re at the threshold of something very powerful. The movement phenomenon has...

StrawberryFrog is the world’s first Movement Marketing company. We have developed a proprietary approach through 20 years of hands on work to devise and incite Movement Marketing for business growth. A brand can identify, crystallize, curate or sponsor a mass...

Kicking the year off with some fitness fun, this advertising for Crunch Fitness show us that you don’t have to be so serious while on the road to becoming fit as a fiddle. With around 1.3mm members and over 300 locations the world-over, Crunch continues to...

Why Movement Strategy? No One Cares About Your Brand. It is not loved. It is not important. It is not invited to anywhere but to your company picnic. That is unless you can make the brand relevant to people’s lives. To the way they understand things. If your...

Since 1999, we’ve proven at StrawberryFrog, that the most significant change often comes through societal movements, so we apply those principles to mobilize your associates and institutionalize new behaviors.    Since 1999, we have been designing Movement...

The most powerful Indian brand taps StrawberryFrog to design brand-fueled Movement Marketing that may, momentarily, inspire you to join in and Rise amidst the challenges of modern life. It’s one of the great pleasures of life. But the act of innovating and creation...

FROM THE HBR: Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.”...

The Make History campaign for Jim Beam was developed and created by StrawberryFrog, the world’s first movement marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for...

StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City...

Impulse buying is down big time in the US. As more of us buy online, another industry being taken to the mat is the candy and gum sector; cornerstones of the impulse purchase. Thirty percent of online grocery spending in the U.S. is now done through Amazon, according...

Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market share but...

In the Harvard Business Review, Scott Goodson founder of StrawberryFrog argued that companies and brands adopting traditional branding and positioning will pale in effectiveness against brands that take a stand for social issues in the form of a brand-fueled marketing...

Dispatch from Romania by Scott Goodson, StrawberryFrog The past three days I’ve been in Bucharest, Romania. I’ve been a guest of the City as well as a keynote speaker at the 2018 Global IAA conference alongside top dignitaries from Google HQ’s Cecelia Wogan-Silva,...

Read this wonderful article by Frank Cespedes and Russ Heddleston from the Harvard Business Review. So on point on how you should think about content. As the leaders of BlueberryContent rightfully conclude: You have under 3 minutes to make an impression, and there is...

How to become a challenger brand in the age of disruption? The world’s best challenger brand thinker is Adam Morgan of UK based Eat Big Fish. He’s not only a visionary marketing mind, he’s also a good friend. In his company’s recent article, underwear is put under the...

“Brand relevance or customer loyalty,” you ask. Good question. Loyalty marketing as it has been called is being eclipsed by the new era of Movement Marketing. The old way was based on the idea that people will keep buying the same stuff from a company with incentives....

The announcement came in the 1990s – Ericsson of Sweden, working in collaboration with HP, had developed a new wireless innovation that would change the way we share files over mobile telephony. The Swedes developed the technology and the Americans recommended that it...

The Best Advertising Agencies Set Themselves Apart in Quite a Few Ways While there are many agencies to choose from, especially in New York City, the ones that rise above the rest, are well worth the recognition they receive. If you’re trying to figure out what...

The economy is strong. Companies compete for the best talent, some with the help of a marketing agency or branding design agency and others without. More so today than since the early 2000s according to the Harvard Business Review. Due to new and emerging tools like...

Disruption is coming to every category, including ones which were unmoveable until very recently. Whole Foods under Amazon management is an example of how entrepreneurship can work to bridge the gap for entrenched industries (like food) that sometimes have...

Even now, mere mention of Sabra causes veteran food marketers to stand in awe. For good reason. Eight years ago, the brand held less than 10% of the US hummus market, well behind Nestle’s Tribe and Kraft’s Athenos. By the start of 2015, the brand, which is co-owned by...