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The Movement Strategy Phenomenon If you’ve ever found yourself looking for deeper insights about movement marketing and the movement strategies behind them for your brand, you’re at the threshold of something very powerful. The movement phenomenon has...

StrawberryFrog is the world’s first Movement Marketing company. We have developed a proprietary approach through 20 years of hands on work to devise and incite Movement Marketing for business growth. A brand can identify, crystallize, curate or sponsor a mass...

Kicking the year off with some fitness fun, this advertising for Crunch Fitness show us that you don’t have to be so serious while on the road to becoming fit as a fiddle. With around 1.3mm members and over 300 locations the world-over, Crunch continues to...

Why Movement Strategy? No One Cares About Your Brand. It is not loved. It is not important. It is not invited to anywhere but to your company picnic. That is unless you can make the brand relevant to people’s lives. To the way they understand things. If your...

Since 1999, we’ve proven at StrawberryFrog, that the most significant change often comes through societal movements, so we apply those principles to mobilize your associates and institutionalize new behaviors.    Since 1999, we have been designing Movement...

The most powerful Indian brand taps StrawberryFrog to design brand-fueled Movement Marketing that may, momentarily, inspire you to join in and Rise amidst the challenges of modern life. It’s one of the great pleasures of life. But the act of innovating and creation...

FROM THE HBR: Companies understand that to be successful they and their brands need to stand for something. This results in bold and principled declarations to the world: “At Acme Amalgamated, we’re committed to X. We believe in Y. We care passionately about Z.”...

The Make History campaign for Jim Beam was developed and created by StrawberryFrog, a movement-marketing advertising agency. With Mila Kunis as spokesperson, the movement was an effort to modernize the brand by standing against patriarchy and for equality. The fresh...

StrawberryFrog, a NYC-based marketing agency, has been responsible for the branding of the most admired marquee brands in Dubai, UAE, and MENA. Their repertoire includes Emirates Airline and it’s famous motto: “Hello Tomorrow”; Dubai South and it’s tagline “The City...

Impulse buying is down big time in the US. As more of us buy online, another industry being taken to the mat is the candy and gum sector; cornerstones of the impulse purchase. Thirty percent of online grocery spending in the U.S. is now done through Amazon, according...

Movement Marketing is an innovative marketing model in which brands tap into existing cultural movements that align with their shared values, passions and goals. The result can be a long term marketing strategy that will not only allow you to dominate market...

In the Harvard Business Review, Scott Goodson founder of StrawberryFrog argued that companies and brands adopting traditional branding and positioning will pale in effectiveness against brands that take a stand for social issues in the form of a brand-fueled marketing...

Dispatch from Romania by Scott Goodson, StrawberryFrog The past three days I’ve been in Bucharest, Romania. I’ve been a guest of the City as well as a keynote speaker at the 2018 Global IAA conference alongside top dignitaries from Google HQ’s Cecelia Wogan-Silva,...

Read this wonderful article by Frank Cespedes and Russ Heddleston from the Harvard Business Review. So on point on how you should think about content. As the leaders of BlueberryContent rightfully conclude: You have under 3 minutes to make an impression, and there is...

How to become a challenger brand in the age of disruption? The world’s best challenger brand thinker is Adam Morgan of UK based Eat Big Fish. He’s not only a visionary marketing mind, he’s also a good friend. In his company’s recent article, underwear is put under the...