The Covid Crisis is the Time to Activate Brand Purpose
What do you do when you're running your business and the sky is falling and red ink blossoms across so many income statements? As Covid-19 strides across the globe, it's easy for brands to slide into panic: frozen in place, or chasing frantic measures...
Shift Your Organization from Panic to Purpose
The coronavirus pandemic has brought the global economy to its knees in a matter of weeks. With stock markets tanking, revenues falling off a cliff, and sheer terror at the prospect of what’s around the corner, it’s easy for brands to slide into panic mode: frozen...
Northwell Health launches “Hope Tracker” in the heart of NYC.
As incidence has slowed and the focus on the COVID-19 pandemic shifts to optimism and recovery, Northwell Health announced that it will unveil the Hope Tracker at Madison Square Garden. A digital outdoor mega board, the Hope Tracker will appear on the 7th Avenue...
Northwell Health, StrawberryFrog Give Thanks To Frontline Healthcare Heroes During Coronavirus Crisis
Northwell Health launched a :30 offering heartfelt gratitude to the frontline healthcare professionals who are tirelessly responding to the COVID-19 outbreak.Premiering on all New York regional TV stations, the spot from agency StrawberryFrog features New York’s...
Leading with purpose’: Behind Truist’s Super Bowl advertising campaign
Truist's new campaign targeted Miami residents and sports fans in town for the big game.The merger of SunTrust and BB&T, Truist is working to build brand awareness for the new entity. StrawberryFrog was awarded Best Advertising agency in the US for 2019...
StrawberryFrog Wins Best Agency of the Year at The Drum Awards 2019
StrawberryFrog was awarded Best Advertising agency in the US for 2019 by The Drum at last week's Agency Business Awards. Known for its revolutionary and effective approach to activating purpose brands, brand building, strategic and creative excellence, the agency...
Scott Goodson, CEO of StrawberryFrog, Transforms Companies, Movement by Movement
From Stockholm to Madison Avenue, StrawberryFrog CEO, Scott Goodson discusses how he's been eclipsing traditional advertising by tapping into the almighty social collective; dramatically growing brands, helping people and even contributing to the transformation of an...
The Best Advertising Agencies in New York City – (2020 Update)
The Best Advertising Agencies Set Themselves Apart in Quite a Few Ways While there are many agencies to choose from, especially in New York City, the ones that rise above the rest, are well worth the recognition they receive. If you’re trying to figure out what makes...
Preventing the Undeniable: How to Challenge the Deniers by Energizing the Climate Movement
Something significant has changed in our global culture over the past twenty years. Blame it on politics, economic pressures, the energy industry or the opportunists, but, if we are to be honest with ourselves, the fact is that the climate change denier movement has...