We’ve learned that the old way of advertising and communication through persuasion just doesn’t work any more – not outside, not inside.
20 years ago we discovered a new way of marketing outside to consumers – and with that success we realized it works as well inside companies among employees too. A key aspect of this approach is empathy.
We took our Movement communications expertise, story telling, and creativity and by adding to it the latest research in positive psychology and the science of behavioral change, we have created a truly original and innovative process for scaling up those behaviors and attitudes that will allow your organization to succeed in fast changing world.
MOVEMENT INSIDE, MOVEMENT OUTSIDE
Today, StrawberryFrog incites Movements to move passions to move people to move product. These movements are more effective than advertising.
Inside organizations and companies, we design and steward movements to change behavior and mindsets and foster trust and participation in ways you just can’t through top down mandates.
We believe that the greatest impact and most significant change often comes through societal movements. And today we’ve proven that leaders can apply the principles of societal movements to engage and mobilize the masses to drive business goals.