Select Page

StrawberryFrog is the world’s first independently-owned Movement Marketing company.

top advertising agency team in new york cityOur work encompasses Movement Strategy, Movement Marketing, Advertising, Communications and Design in identity, products and packaging, exhibitions and installations, websites and digital experiences as well as our burgeoning internal company transformation practice Movement Inside.

Our partners and management all work on the client’s business, and whether they are working collaboratively or independently, they always do so with kindness.

Our structure is unique. We are the only major marketing company where the owners of the business have their hands in the work and serve as the primary contact for the client. This reflects our conviction that great marketing strategy and modern creative cannot happen without passion, intelligence and the personal commitment of our senior team, demonstrated by a portfolio that spans the world’s most iconic companies and brands, two decades and all sectors.

top advertising agency team in new york city

We deliver

movement marketing inside

Movement inside

movement marketing outside

Movement outside

design and brand identity

Design Brand Identity

strategy purpose branding

Strategy Purpose Branding

social media


movement marketing bootcamp

Movement bootcamp

We deliver

Movement inside

Movement outside

Design Brand Identity

Strategy Purpose Branding


Movement bootcamp


Scott Goodson

Founder & CEO


Scott is one of the trail-blazers of the innovation, marketing and transformation space leading teams of diverse talents. He started his career devising purpose based strategies for companies and quickly realized that something was missing. As a result he coined the idea of Movement Marketing and brought this modern operating system to the world in his best selling book: “Uprising: How to Build A Brand And Change The World By Sparking Cultural Movements” by McGraw Hill. Scott founded StrawberryFrog in 1999 with a groundbreaking idea for a nimble company challenging the status quo, focused on delivering innovation, and cultural change for organizations as well as modern marketing programs based on the principles of social movements. Through his work on movements, he gained the attention of the business, marketing and advertising communities. Scott has advised some of the world’s most iconic companies such as P&G, Google, Emirates Airline, Coca Cola, PepsiCo, SunTrust Bank, Mercedes, Morgan Stanley, Heineken, Jim Beam and Mahindra and has spoken at Harvard and Columbia Business Schools as well as numerous conferences. For speaking opportunities please email

Karin Drakenberg

COO, Co-Founder

Karin runs operations. She was voted by the WSJ as one of the top 25 business women. The woman at the helm, Karin brings her modern, expansive industry experiences to ensure we deliver excellence. Her focus is on curating the best quality teams who deliver the highest quality work, all done with a penchant for Scandinavia efficiency. Originally from Sweden, she started her career at Nike’s marketing agency in Sweden and quickly moved to lead the marketing for the country’s most distinguished big box retailer. From there, she led the operations for StrawberryFrog as we opened offices in eight countries worldwide, servicing clients as diverse as Emirates Airlines and P&G across 180 territories. She has worked globally for over 20 years, helping lead our firm, build a thriving culture. Her personality can be felt in our walls where she has constantly reminded us that the world needs people with big ideas and big hearts.

Tyler DeAngelo

Executive Creative Director

Tyler is a creative leader who has created world-class creative ideas and commutations with a strong emphasis on innovation, including many “first-ever” campaigns. In a leadership role, he has helped launch Intel’s global brand marketing, as well as leading the creative work for Verizon and SunTrust Bank. His distinct approach has produced storytelling that is both entertaining and effective – without looking or feeling like advertising, inspiring consumers and employees alike. Tyler’s work has been featured in major news, such as The New York Times, and he has been named as one of the top creatives by CMYK magazine. Work developed directly by Tyler or under his creative leadership has been recognized in almost every industry award show.

Chip Walker

Head of Strategy


Chip leads our strategy and research divisions, specializing in Movement Marketing. A skilled team builder with a highly regarded reputation, he worked in collaboration with our CEO, Scott Goodson, to define our Movement Marketing process for company transformations and for marketing to consumers. Chip is well-versed in the Movement strategy discipline with broad expertise in many sectors complemented by the deep and relevant experiences of helping to lead the transformations of Bank of America, Goldman Sachs, and Morgan Stanley. He has also grown significant brand identities for PepsiCo, Jim Beam, and Heineken. After a decade, Chip paused from StrawberryFrog to instead led strategy at Bloomberg where he worked with the leadership team of AT&T on their 5G offering. Chip was asked to help figure out what AT&T should say to make their offering distinctive and magnetic. He did internal management interviews with their CTO, high-level executive team, and industry experts, as well as proprietary primary research including a semiotics deep dive. And a competitive deep dive. He wrote and created a range of positioning options executives at AT&T are very happy with (and we are equally pleased to have him back). For speaking opportunities please email

Allison Sher

Head of Growth


If you are an organization, brand, or entrepreneur drawn to our firm, Allison is your first point of contact. She champions our mission of purpose-driven branding through our Movement Inside and Movement Outside strategy. Allison harmonizes a multitude of progressive practices and strategies gained from experience within numerous industries. Successful partnerships with major technology and health organizations such as NYU Langone Health, Cerner, Facebook, Activision Blizzard and Salesforce, have led to a career striving toward operational efficiency and optimal growth. Allison heads the team responsible for new, deeper relationships with clients. Leading the charge for the future of Movement Marketing, she shapes the conversation around innovation and purpose-driven results. Allison moved to New York in 2008 from Sun Valley, Idaho where she was a competitive skier and ballet dancer. New clients, please email For speaking opportunities please email

Shana Bellot

Head of Business Partnerships


A leader in her field, Shana has a long career history of driving growth and managing the business relationships for many leading companies. Her expertise includes developing integrated communications and marketing campaigns for high profile brands and organizations. Most recently, Shana led the development of the Movement Inside and Movement Outside campaigns for LifeBridge Health as well as the brand-fueled Movement Marketing for SunTrust Bank. She developed marketing angles for culturally leading brands such as Samsung and large retailers like The Gap where she helped revitalize the iconic brand. Shana also played an integral role in developing Heineken’s branded entertainment strategy as well as launching their Heineken Light brand, creating a new “luxury light” category. Her experience includes leading teams in the development of strategic communications and experiential programs for Norwegian Air, Heineken, and State Farm Insurance. Shana currently lives in Park Slope, Brooklyn, with her husband and rambunctious young daughter. For speaking opportunities please email

Jon Ziedner

Finance Director

Jon joined us in 2017 and brings with him over a decade’s worth of industry experience and financial expertise. He has had success working at one of the world’s largest agencies, where he began his career, and helping smaller agencies refine their financial processes, delivering increased results. He enters every business situation with professionalism and care. Jon has worked with ABInBev, Facebook, Absolut, Adidas, Pepsi, The North Face, Netflix, P&G, Pfizer, GSK, Eli Lilly, and Liberty Mutual Group.

Elizabeth Scordato

Director of Project Management

Currently, Elizabeth (or Liz as we like to call her) leads one of the most highly regarded project management teams in the sector. She brings her aptitudes to StrawberryFrog after years spent leading project management for some of the largest and most complex companies in the world including P&G, Unilever, Coca-Cola, Starwood, Microsoft, Gucci, and Walmart. In addition to Movement Marketing, her expertise includes campaigns in traditional advertising, as well as in digital and email marketing, interfacing with large platforms such as Facebook, Google, and Atos. She spearheaded the Orexo pharmaceutical account, which picked up a Gold Lion at Cannes. An extraordinary team player, Liz brings together top talents to deliver for the most respected companies.

Nicola Conneally

Business Development/Operations

While Nicola’s job at StrawberryFrog has allowed her to do many things over the past seven years her main responsibilities have included leading new business development efforts in the UAE, Korea and India, as well as working behind the scenes to manage strategic initiatives and the operational rhythm of the business narratives. New clients, please email

WordPress Image Lightbox Plugin

This site uses cookies for improved experience. By continuing to browse, you accept our cookie policy.