what is a cultural movement?
StrawberryFrog is a global Cultural Movement firm.
We embrace a fresh and modern operating mentality that generates relevant and motivating ideas that are powerful business drivers. Once you have Cultural Movement, you can do anything in a fragmenting market.
We help companies and organizations thrive by developing Cultural Movement through our own methodologies that solve problems and maximize business opportunities—accelerating growth and meaningful differentiation.
Through a process developed over 20 years, which includes multidisciplinary thinking, an emphasis on empathy, innovative and rigorous anthropological research, and original processes, we develop transformative Cultural Movement brands, strategies, ideas, creativity, content, tactics, and programs grounded in intelligent business principles.
Whether you are facing the challenge of engineering a new brand from scratch or unlocking your brand potential, renewing relevance and growth, we develop Brand Movement strategies, content and creativity through a smart and creative READY, SET, LEAP process. Thereafter, we steward the movement in your firm, in your brand teams, across your portfolio, and in market on an ongoing basis.
Today, companies and brands do not exist outside the real world. Rather they are ideas that align with culture and are shaped by human experiences and societal shifts. Understanding how a brand’s purpose or benefit fits within the cultural landscape is a critical first step in identifying opportunity. Modern brands invest in understanding ideas on the rise in culture, connecting the dots between culture, company purpose, and product benefit.
We help our partners design new brands and revitalize brand equity through our multidisciplinary approach centered on Cultural Movement. This ensures that brands are aligned with culture and designed with meaning, purpose and relevance. And then this purpose is activated in tactics in the real world.
At StrawberryFrog, we’ve developed Cultural Movement process that works across territories, companies, categories and mindsets. Based on our extensive global experience in sectors including travel, consumer-packaged goods, automotive, technology, health, beauty, urban development, finance, fashion, sport, and much more, we bring to each assignment the right mix of know-how, talents, and proprietary tools—customizing our approach to fit your unique needs and requirements.
When you help build the world’s most iconic brands such as Emirates Airline, Google, PepsiCo, Heineken Jim Beam, LG Electronics, SunTrust and many others, you gain considerable expertise in the art and science of Cultural Movement.
Someone who is big-minded and curious, open and always smiling. Frogs are about big ideas and big hearts, craftsmanship and attention to detail. Frogs believe that Cultural Movement is better than traditional advertising. A frog is a pirate, a rebel, a challenger, and a thought leader. It's good to be a frog.
Cultural movement is the next evolutionary step from purpose branding. Movement marketing activates purpose brands. You start by identifying an idea on the rise in culture, and aligning it to your purpose. Movements are sustainable, rooted in passion, multi platform, create conversations and action, and are open to a lot of people. Advertising on the other hand is a finite cycle, rooted in product, traditional media, talking about yourself, and exclusive.
We work with clients all over the world. We create an operating system around each client's unique needs. And then we develop better, smarter solutions than traditional agencies. For more inspiration and to learn more about movements listen on in to the uprising podcast on itunes or buy the book on amazon.