what is a cultural movement?
StrawberryFrog is a global Cultural Movement firm.
Through our own LEAP methodology we bring focus, belief and a 'do' spirit, to fuel the momentum needed in teams to get change moving.
We embrace a fresh and modern operating mentality that generates relevant and motivating ideas that are powerful business drivers. Once you have Cultural Movement, you can do anything in a fragmenting market.
We help companies and organizations thrive by developing Cultural Movement through our own methodologies that solve problems and maximize business opportunities—accelerating growth and meaningful differentiation.
Through a process developed over 20 years, which includes multidisciplinary thinking, an emphasis on empathy, innovative and rigorous anthropological research, and original processes, we develop transformative Cultural Movement brands, strategies, ideas, creativity, content, tactics, and programs grounded in intelligent business principles.
Whether you are facing the challenge of engineering a new brand from scratch or unlocking your brand potential, renewing relevance and growth, we develop Brand Movement strategies, content and creativity through a smart and creative READY, SET, LEAP process. Thereafter, we steward the movement in your firm, in your brand teams, across your portfolio, and in market on an ongoing basis.
Today, companies and brands do not exist outside the real world. Rather they are ideas that align with culture and are shaped by human experiences and societal shifts. Understanding how a brand’s purpose or benefit fits within the cultural landscape is a critical first step in identifying opportunity. Modern brands invest in understanding ideas on the rise in culture, connecting the dots between culture, company purpose, and product benefit.
We help our partners design new brands and revitalize brand equity through our multidisciplinary approach centered on Cultural Movement. This ensures that brands are aligned with culture and designed with meaning, purpose and relevance. And then this purpose is activated in tactics in the real world.
At StrawberryFrog, we’ve developed Cultural Movement process that works across territories, companies, categories and mindsets. Based on our extensive global experience in sectors including travel, consumer-packaged goods, automotive, technology, health, beauty, urban development, finance, fashion, sport, and much more, we bring to each assignment the right mix of know-how, talents, and proprietary tools—customizing our approach to fit your unique needs and requirements.
When you help build the world’s most iconic brands such as Emirates Airline, Google, PepsiCo, Heineken Jim Beam, LG Electronics, SunTrust and many others, you gain considerable expertise in the art and science of Cultural Movement.
We create movements that move people inside companies. We've done it with P&G, Emirates Airline, SunTrust Bank, PepsiCo, and Mahindra of India to name a few. Frogs are growth activists, helping our clients start a movement inside their businesses fast. This includes introducing a new culture within the global organization, a global values drive, or helping establish a customer-centric ethos and embedding the behaviors that will make this culture and mindset real and long term through workshops, advocacy programs and storytelling. At a macro level, we believe in fast-tracking change in business. By using our proprietary LEAP Methodology to inject focus, belief and a ‘can do’ spirit, we fuel the energy and momentum needed in teams to get change moving and deliver a cultural movement inside your organization that achieves change. Too often ‘strategy’ never quite makes it into reality. Slow moving change processes in today's companies never see the light of day. Imagine being able to build the big idea, pulling the right people into a room to really invest in the challenge, moving from brief to insight to ideas to a plan and accelerating success. As Frog’s we leap and avoid wasting time, and move to action. Movement Inside is what gets your people out of bed in the morning.
Movement vs. Advertising: this is the question you should be asking in the age of movements.
In the age of movements the question to ask is Movement or Advertising?
Movement Outside is Cultural Movement strategy and programs that move passions, to move people to move product. It's the next step of purpose branding and advertising. Movement marketing activates purpose brands. We’ve proven that Cultural Movement grows businesses such as Sabra Hummus from less then 10% into the 65% share giant it is beating out market leaders Nestle and Kraft. It helped Emirates Airline become the world’s greatest airline. It revitalized Jim Beam into the world's best selling Bourbon. And it's the reason Pampers has grown market share in the US and across the globe. People buy into movement brands more than they buy into brands. When you work exclusively with StrawberryFrog, the world’s best movement making firm, we start by identifying an idea on the rise in culture, and aligning it to your purpose. Movements are sustainable, rooted in passion, multi platform, create conversations and action, and are open to a lot of people at the top of the funnel, something Byron Stark says is crucial to grow your brand in his NY Times best selling book “How brands grow." Advertising on the other hand is a finite cycle, rooted in product, traditional media, talking about yourselves, and is exclusive to the few.
We work with clients all over the world. We create an operating system around each client's unique needs. Inside companies we ignite movements to change culture fast. We spark brand movements that activate purpose and move people to move products. We develop better, smarter solutions than traditional ad agencies. For more inspiration and to learn more about movements watch How To Start A Movement, listen on in to the uprising podcast on iTunes, or buy the book on Amazon.