Morgan Stanley - World Wise
A whole new world of investing. With dire pundit predictions and market volatility at an all time high, we felt it was time to provide the public with some much needed wisdom. While other institutions were delivering platitudes about 'staying the course' and 'weathering the storm', Morgan Stanley aggressively reminded investors that there is, in fact, money to be made. Smart investment opportunities are everywhere.
To find them, you need to get beyond the market noise. You need to be world wise. We delivered the ‘World Wise” message through a series of weekly ads in the Wall Street Journal and leading business magazines. Additionally, we reminded the public that ‘even in golf, there are financial opportunities’ in print, banners and TV ads which ran during the Memorial Golf Tournament, sponsored by Morgan Stanley.
