Scion - ScionSpeak.com
Doing great work! StrawberryFrog has always been about ‘the work’. The work speaks for itself and for our priority of putting our clients and their consumers first.
Scion is the youth generation brand of Toyota that has a loyal consumer base. Scion’s culture is all about customization and self-expression. Scion came to use with the task of deepening brand loyalty within the core Scion enthusiast community.
Our solution was to create “Scion Speak”, a new symbolic language that lets individuals create their own digital fingerprint in the form of a personalized crest. The experience centered around a website called scionspeak.com, where users could create their own crests, download and use to personalize their beloved Scions. The project also included making of videos, a video teaser and even ended up being the theme for the design of the Cannes 2008 issue of Contagious magazine.
