Sprint - Giant
Attack of the 50-ft. IT Manager. In this print campaign, our message to IT managers was simple and to the point: Working with Sprint will turn you into an IT Giant. The ads featured gigantic IT workers squeezed into everyday places. We also decorated trade shows with 50ft giants,
mailed oversized boxer shorts to prospects and dispatched men on stilts onto the streets. Total brand awareness increased by 20 percent. Lead generation exceeded projections by 45 percent. This campaign was done in StrawberryFrog's Amsterdam office.
