Jim Beam - "Bold Choices" Movement
Today, Jim Beam, one of America's iconic brands unveils a new movement for Bold Choices in America. The bold choices we make, make us. The question is, which "us" will we choose? In the new anthem launch film for Jim Beam created by StrawberryFrog and filmed by Director Dante Ariola, Oscar-nominated actor Willem Dafoe ponders that exact question. As a young man, a young Dafoe is at a crossroads, faced with a choice. To boldly leave his hometown of Appleton, WIsconsin, and head for the bright lights and long odds of an acting career in New York City,
or stay put, and let fate play a leading role in deciding his future.
As he reflects on his decision, we explore the many futures that have been - factory foreman, chess champion, aging punk, even sumo wrestler - but as Dafoe notes, in the end, there is really only choice.
"All choices lead you somewhere," Dafoe notes. "Bold choices take you where you're supposed to be."
