Social Media
StrawberryFrog’s social media department has helped clients like Starbucks, Pampers and Pepsico plan and develop social media strategies and lead social media campaigns.
StrawberryFrog’s social media experts are leaders in this field. We embrace the Cultural Movement approach StrawberryFrog is known for. We take your brand's "big idea" and translate it into communication strategies that speak to relevant movements that are on the rise–infusing this thinking into every dialogue and conversation we have with the target. We have made it our mission to keep abreast of all new technology platforms and burgeoning online communities, and we also have a deep understanding of the leading established communities.
At StrawberryFrog we understand that social media marketing is about starting a conversation with your customer base and building a long term relationship with them. In order to do this effectively, every social media effort must be grounded in strategy and research. Before we engage consumers on the behalf of our clients' brands–we delve into their social media behavior.
Our team of social media strategists and community managers conduct online consumer research and use the learnings to plan engaging and effective social strategies. Our Frog 3-step process - READY, SET, LEAP - is fun and simple:
READY:
Listen/Audit to understand where you are and where you want to get to. With this destination clear, we move to step two. This phase can include research, competitive analysis, and investment modelling for clients just starting in this space.
SET:
This is the second phase of our process where we develop the Social Media strategy to reach our destination as well as the tactics to get there.
LEAP:
This phase is where we execute the campaign, conduct analysis, and analytics. Social Media campaigns have specific objectives, they also are sustainable campaigns.
