Changing The Present - One gift at a time
StrawberryFrog has created a campaign for Changing the Present a U.S. nonprofit that has replaced the old gift-giving mantra with a fresher, simpler version - "the thought that counts."
Changing the Present seeks to make the world a better place one gift at a time by connecting givers with 350 non-profit organizations offering 1,600 gifts and to a universe of 500,000 registered philanthropic organizations.
The centerpiece of the campaign are two :30 spots spoof traditional holiday commercials by poking fun of gifts like bow-topped cars by replacing it with a sheep adorned by a big red ribbon (supports the Heifer Project International) and a beautiful jewelry box containing a polio vaccine (UNICEF).
