Asics Onitsuka Tiger - Made of Japan
Onitsuka Tiger was one of StrawberryFrog's first clients and it is one of our proudest cases. The communications work was created by an international team out of our Amsterdam Pond. The net effect was a global Cultural Movement that helped this brand challenge and beat the huge dominant players like Nike and Adidas. What studying this case will tell you is that challengers,
brands with modest budgets, can outsmart the competition with creativity and innovation. We developed and honed StrawberryFrog's competitive edge - Cultural Movements - working with the world's most iconic challenger brands such as Heineken, Pepsico and OT. This campaign was done in StrawberryFrog's Amsterdam office.
