Patricia runs the strategy group at StrawberryFrog Brazil working closely with Peralta. In addition to this, she is also a professor at the Miami Ad School in Sao Paulo. Patricia graduated in Business at Fundacao Getulio Vargas in Sao Paulo and holds an MBA from Boston University.

She started her career on the client side at Johnson & Johnson where for 8 years she managed a number of exciting brands such as Tylenol, RoC and Neutrogena among others, both in Brazil and in the US. She was then part of the first group of top level executives to join the Internet industry, working for two of the most important players in Brazil: Submarino and UOL.

After this period of learning and multinational experiences which brought her to the US, Belgium and Canada, Patricia changed sides and started working in advertising when she met Peralta and joined him at the start of StrawberryFrog Brazil.