Karin was born in Stockholm Sweden. After graduating from the Bergh School of Communications in Stockholm and Stockholm University, she began her career in advertising. From the start, Karin was a writer for one of Sweden’s most respected retailers. She won top honors for this work and went on to develop campaigns for several automotive brands. She then moved to Amsterdam in 1999 to start StrawberryFrog. As a member of the original founding partners, she took responsibility for the operational side of the company, a role she maintains to this day. In 2002, the Wall Street Journal Europe singled out Karin as one of the best women company directors. To this day, Karin has a large role in maintaining the StrawberryFrog culture and spirit.