Xerox - Phaser
Not a pocket protector in sight. Functions and features have always dominated the printer/copier category. We felt it was time to change the rules. In this global print campaign for Xerox, IT executives were treated as valuable creative minds. The print campaign focused on creativity and aesthetics, backed up by an integrated
media strategy that saw Xerox ads being placed in premier lifestyle magazines with the highest 'cool' factor in Europe. Overall awareness rose 500 percent and led directly to record sales in an environment where the brand was written off for dead. This campaign was done in StrawberryFrog's Amsterdam office.
