Old Navy - Cord Farm
Farm fresh cords, served up daily. For Old Navy’s back-to-school effort, we wanted to leverage their all-American brand look and feel, but give it a tongue-in-cheek contemporary twist, to make the brand more relevant, and fun, to our teenage target.
Each piece of communication inserted Old Navy cords into a classic American setting–a diner, a pick-you-own farm–in a very unexpected way.
The campaign consisted of tv spots and promotional inserts.
