Sprint - Accident
This might hurt a little. Okay, a lot. We thought it was time to declare a new hero of the office - the IT manager. What better way to start a dialogue with the one person in every corporation you would like to sell massive internet solutions to? We developed a global press campaign that were rooted in a simple insight: sudden accomplishment. The ads depicted IT workers who had been hit by success - literally. Bruises. Cuts. Heart massage.
All the result of making a grateful co-worker’s problem disappear. Our follow-up campaign flattered our target with a simple declaration – you’re an IT giant. Hyperbole, no doubt. But also of no doubt – load generations exceeded our goals by 45%. A highly targeted print campaign reached our audience where they lived - at the office.This campaign was done in StrawberryFrog's Amsterdam office.
