movement outside

Believe in something bigger than your brand. 

Cultural Movement move passions, to move people to move product. We develop movement strategy, communications programs, innovations that crystalize and ignite and spread movements that grow business.

Let's help the world change the world. 

Movement is how you activate purpose branding. Movement is better and smarter than traditional advertising. We’ve proven that Cultural Movement grows businesses such as Sabra Hummus from less then 10% into the 65% share giant it is beating out market leaders Nestle and Kraft. It helped Emirates Airline become the world’s greatest  airline. It revitalized Jim Beam into the world's best selling Bourbon. And it's the reason Pampers has grown market share in the US and across the globe. People buy into movement brands more than they buy into brands. When you work exclusively with StrawberryFrog, the world’s best movement making firm, we start by identifying an idea on the rise in culture, and aligning it to your purpose. Movements are sustainable, rooted in passion, multi platform, create conversations and action, and are open to a lot of people at the top of the funnel, something Byron Stark says is crucial to grow your brand in his NY Times best selling book “How brands grow." Advertising  on the other hand is a finite cycle, rooted in product, traditional media, talking about you,  and is exclusive to the few.