movement inside


Transforming a company needs a Movement Inside not a mandate.

For organizations set on becoming more adaptive and innovative, culture change is the most challenging part of the transformation. Innovation demands new behaviors from leaders and employees that are the opposite of the  corporate culture, which is focused on operational excellence and efficiency.

But culture transformation  can’t be achieved through top-down mandate. It lives in the collective hearts and habits of your people. As a company leader you can demand compliance, but the way to achieve passion, optimism, trust, conviction, and creativity is through a Movement Inside not a mandate down the chain of command.

At StrawberryFrog, we believe that the most significant change often comes through social movements, and that despite the differences between business and society, leaders can learn to mobilize the masses to change performance.