FrogLogic WorkShops
StrawberryFrog offers clients a facilitated workshop approach, which we call FrogLogic sessions.
These sessions are used for everything from establishing a Cultural Movement brand strategies, to solving targeting issues or even new product development. For many clients, the FrogLogic Workshop is our very first step in working together.
We gather a small group of your most senior management and marketing people with the StrawberryFrog team that serves your brand and circle your business from all points of view: the people that buy, the people that sell, your competitors, the brand. At the end of half a day, we have the makings of a Cultural Movement blueprint.
To do this, we create a custom-designed research plan for you. It could consist of any or all of the following (as well as things we haven’t thought of yet)
- Expert panel interviews
- Quantitative tracking studies that give us measurable benchmarks and diagnostics over time
- Purchasing dynamic research
- Looking at past case studies that we deconstruct together as a team
There’s always something relevant that we’ve learned already… and that points us to future opportunities.
