Heineken - Meet You There
Heineken is yet another global account on which StrawberryFrog has worked. Others include Pampers, Morgan Stanley, Pepsico, Onitsuka Tiger and Jim Bean.
When Heineken selected independent StrawberryFrog as its lead global brand marketing and advertising agency in 2004, StrawberryFrog was tasked with developing a worldwide brand strategy for the premium beer giant.
StrawberryFrog also took on the duties for Heineken James Bond, global Sports Marketing Champions League global promotions and new product innovations such as the development and launch of Beertender as well as brands strategy development.
Elevating a premier beer to global icon status.
The brief was simple: sparked the global Cultural Movement for Heineken, based on the strategy: 'elevated authenticity'.
The work the StrawberryFrog team created on multiple platforms, capturted authentic premium moments for the brand, making it the world's special brand of beer.
Over several years and spanning more than 150 countries throughout the world, our Cultural Movement took many forms, from innovative social media to brand equity television.
