Mega - Creativity to the Rescue
Make creativity, not war. Mega makes little plastic toys and craft products. The one thing they all have in common? They all, in one way or another, inspire creativity, something this whole world can use a lot more of. So, we said to Mega, think big. Be more than a toy company. Be a champion for creativity in every facet of
life, for kids, adults, in business, in government, when dealing with big world issues. We said, don’t talk to kids, talk to the real gatekeepers – their parents.
We spread this new manifesto with an anthemic viral film, on a website, in a promotional storybook, and in print
