Mitsubishi - Colt
Doing great work! StrawberryFrog has always been about ‘the work’. The work speaks for itself and for our priority of putting our clients and their consumers first.
Set your GPS for Atlantis. Despite critical acclaim, the new Colt had to make a huge splash to compete against higher profile brands in the European market. Our print/tv/experiential campaign laid down a challenge: Where will Colt take you? We positioned the Colt to women, as a car to inspire fantastic journeys. To dramatize this, we took drivers to a place they've never been: Underwater.
To build buzz ahead of the car's launch, we created The Colt Lifestyle Rally - a contest offering incredible weekend journeys around Europe's style capitals in a convoy of Colts. To promote the rally, we designed special aquariums to display the Mitsubishi as a work of art on city streets. We even created our own brand of Colt bottled water. This campaign was done in StrawberryFrog's Amsterdam office.
