smart USA - Against Dumb
smart USA is against dumb, mindless consumption. So what is dumb? Dumb is a cordless electric gravy boat. Dumb is a portable hot dog cooker. Dumb is pretty much anything from the Sky Store catalog. We're all guilty of buying things we don't need. We all have a closet or garage that's stuffed with stuff. And all of that stuff starts to weigh us down. And slow us down.
The smart USA brand is not saying "don't buy anything" they're saying: we don't need everything, just the right things. StrawberryFrog developed the Against Dumb facebook campaign side-by-side with our smart USA client to vastly increase their number of fans. And we hope many of those fans will go on to buy something very smart in the near future: like a smart car.
