Scott is the founding partner of StrawberryFrog. He brings over 25 years of innovation and brand building experience to client's business, having stewarded and worked with some of the world's most iconic brands.

Scott is among the leading thinkers in his field. He is a global soul who has an unconventional perspective on marketing, emanating from an interesting mixture of life-experience, culture, business and optimism. He began his career in Canada, and later moved to Stockholm where he was partner and Chief Creative Officer of a leading advertising agency focused on growing major Scandinavia brands globally.

In 1999, he established a new company, StrawberryFrog, in Amsterdam with Karin Drakenberg as the world's first “Cultural Movement” agency. He is now based in New York, where he is global Chairman and CEO. Scott has worked with companies such as P&G, Heineken, Pepsico, Starbucks, Daimler Benz as well as rising brands such as Ontisuka Tiger and Mahindra of India.

A passionate advocate for creativity and innovation, Scott regularly speaks at global conferences. He was the original Chairman of the Future Marketing Summit in London and New York. He has served on the Titanium jury in Cannes, the One Show and other major awards. Scott has written countless articles for major business publications about marketing innovation, and has been interviewed on CNN, CNBC, in the Wall Street Journal and the New York Times. He has spoken at several business schools including Cambridge University in the UK, Columbia Business School and IMD in Switzerland.