Ole Pedersen is the Chief Strategy Officer at StrawberryFrog New York and champion of our Cultural Movements approach. Ole was born in Norway and moved to the United States fifteen years ago. He is an exceptional strategic leader and he has worked on the best brands in the big, great agencies. Ole has gone through huge brand challenges and consistently delivered world class work for almost every category: brands such as Guinness, Red Stripe, The Economist, Unilever food and personal care brands, Bank of America, and the famous People First / Sheet Metal Saturn work . So his mind is set up to think big, to LEAP, which helps our clients use strategy to get to the next level. That won't be difficult for Ole who has already led many brilliant minds during remarkable projects. Also he is a great creative partner who will be able to inspire and help the creative teams to deliver even better work. Finally he has a great balance of passion/attitude that helps him work in a smarter and more effective way.